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The American Marketing Association
The American Marketing Association is an international professional organization
for people involved in the practice, study and teaching of marketing. With a
network of 40,000 professionals, its principal roles are:
- To
understand and satisfy the needs of marketers so as to
provide them with products and services that will help
them be better marketers.
- To
empower marketers through information, education,
relationships and resources that will enrich their
professional development and careers.
- To
advance the thought, application and ethical practice of
marketing. |
